
Adapting to Technology in Business
Jonathan Pike
Business technology is rapidly evolving, with automation offering both benefits and risks. Strategic evaluation of tools based on ROI, funding momentum, and integration into existing systems is crucial. Business leaders should focus on long-term goals and exercise caution and foresight, prioritizing genuine innovation and sustainability over chasing trends.
The realm of business technology is constantly in flux, with tools and strategies emerging at a pace that few can keep up with. While the allure of new tech is undeniable, business leaders must scrutinise these innovations, aligning them with strategic goals to maximise ROI and ensure sustainability.
The Allure and Peril of Automation
For businesses, automation presents both opportunity and risk. It streamlines operations and reduces costs, but indiscriminate adoption without clear ROI can lead to inefficiencies and even failure. It's crucial to evaluate tools—like no-code platforms—for their ability to integrate seamlessly into existing systems.
Read more about the impact of automation.
Funding Momentum as a Signal
One should look not at the hype but at the funding momentum and enterprise adoption when evaluating a new tool's potential impact. When a technology garners significant investment, it often signifies robust development and a supporting infrastructure, which are critical for sustainable adoption.
According to Financial Times, there is an increasing trend where large-scale funding rounds are focusing on technologies with high integration capabilities.
The Long-Term View
Rather than chasing the latest trends, businesses must assess what tools will redefine workflows in the next few years. Stakeholders should consider how these tools will evolve and whether they will continue to align with the long-term objectives of the organisation.
My Take
As we stand on the brink of another technological wave, business leaders must exercise caution and strategic foresight. By focusing on integration, genuine innovation, and ROI, companies can navigate the complex landscape of business technology effectively.
The narrative around business technology is not merely about tools but about strategy—how these tools are wielded today to shape the future. Stay informed, stay sceptical, and above all, stay strategic.

